The Architecture of Alignment: Transforming into an Agentic AI Company from the Outside In
As a Technical Account Manager and Architect, I operate at the high-friction intersection of our customers' most critical operations and our internal technological evolution. I see the daily reality of the OT/IT convergence—where the digital world meets physical production. From this vantage point, it has become clear that our transition into an Agentic AI Company is not merely a strategic option; it is an existential mandate for survival in what feels like a technological singularity.
We are navigating a landscape where technology is beginning to outpace our human ability to grapple with it linearly. To succeed, we cannot just adopt new tools; we must radically reorganize how we work, think, and define expertise. We must revisit our roles, pivot our daily actions, and expand our capabilities to become force multipliers for our customers and each other.
1. The Constant of Change and the Death of Static Truth
In the traditional OT space, stability is paramount. "Change management" is a deliberate, slow process. However, the pace of AI has made change the only constant we swim in.
Internally, we are feeling the strain of this velocity. As our CMO recently highlighted, our traditional "sources of truth" are failing. A "Key Messaging" document created when leadership first joined, or a technical strategy deck, rapidly changes with the pace of AI developments. By the time a PDF is exported, the strategy has already pivoted toward new concepts, effectively rendering the previous version obsolete.
We cannot wait for month-long rollout cycles for new information. We must move agentically. This means shifting from static documentation to living, breathing AI "skills" that point to evolving sources of truth. This ensures that whether a Solution Architect is designing a topology or Marketing is writing an email, the organization stays aligned in real-time.
2. The Great Role Pivot: Facing the Existential Friction
This velocity creates immense internal friction. We have to acknowledge the human element: fear. In recent conversations, senior team members have voiced a common anxiety:
"If the AI does the heavy lifting, will I just become a reviewer of pull requests? Will I just push digital paper?"
This is the wrong way to view the shift. We are not replacing experts; we are requiring a hard pivot from a "doing" economy to an "encoding" economy.
The Architect's Shift: My value is no longer just designing a single system for one customer; it is encoding my architectural knowledge into transferable skills that scale across the organization.
Escaping the Toil: Alice noted she is drowning in "toil"—manually reviewing abstracts and emails because there is no automated quality check that understands our context. This low-level work is not a good use of senior leadership time. The only way out is to encode her unique expertise into an agent that can perform the initial review.
"Everyone is an Engineer": This new reality democratizes engineering. Whether you are Jara in SEO, Nora in Graphics, or Liam in Web, you are now an engineer of intent. If you can clearly describe a problem and define the constraints, you can build an agentic solution.
3. The Product Dilemma: Balancing Bleeding-Edge with Rock-Solid
As a customer-facing Architect, I wrestle daily with a fundamental paradox. Our customers demand two things that seem diametrically opposed:
Bleeding-Edge Innovation: They want agentic AI capabilities, predictive modeling, and the advanced capabilities that technical leadership is driving.
Durable Data Delivery: In the OT world, data is oxygen. They require rock-solid reliability, sub-millisecond performance, and the "lossless" delivery our platform is known for.
We cannot sacrifice the latter for the former. The risk of "AI slop"—inaccurate or generic output—is fatal in our industry. If our AI starts hallucinating technical terms, like calling our platform a "radically sick widget" in a context that doesn't match our engineered reality, we lose the trust of the operator on the factory floor immediately.
Our transformation into an agentic company must be as reliable as our core code. We are building the connective tissue that allows for rapid feature expansion without breaking the durable foundation our customers rely on.
4. Concrete Transformation: Diagrams as Code
How do we bridge the gap between fast-moving marketing needs and rigid technical accuracy? We are moving toward solutions like Diagrams as Code.
Historically, creating a technical diagram was a bottleneck: either an engineer made a technically accurate but visually poor chart, or a designer like Nora made a beautiful graphic that might miss technical nuance. By using tools with APIs and tight, integrated controls, like D2 or Mermaid, combined with AI, we solve both.
We can feed the AI our branding DNA (the specific hex codes and typography approved by Marketing and Communications) alongside a technical description of a cluster topology. The result is a high-fidelity, on-brand, and architecturally sound diagram generated in seconds. Crucially, this output is code—it is versioned, managed in GitHub, and reviewable just like any other software asset.
5. The Blueprint: The "Onboarding Skill"
To make this transformation real, we need practical tools that help individuals—especially new hires—navigate this complex, fast-moving environment without being overwhelmed. We cannot expect a new employee to absorb three years of tribal knowledge through osmosis.
Below is a draft framework for an internal "Onboarding Skill." This is an agentic tool designed to help a new team member understand not only what we do but also how we think and communicate.
INTERNAL TOOL: The Navigator (Onboarding & Alignment Skill)
System Role: You are a Senior Technical Architect and Culture Mentor for [The Connectivity Provider]. Your goal is to help new team members align their work with our current technical strategy, brand voice, and cultural values.
Knowledge Base Sources (Dynamic Links):
Source A: Q1 CTO Technical Strategy Deck (Focus: Operational Intelligence shift).
Source B: CEO and CMO Messaging Framework & Persona Definitions.
Source C: The "Rock-Solid" Operational Requirements Document (OT constraints).
Source D: Brand Tone Guidelines
Capabilities & Prompt Examples:
1. The "Jargon Checker."
Chat Prompt: "I'm writing an email to a manufacturing CTO. Is the term 'radically sick widget' accurate for our current messaging?"
Agent Response: "Correction advised. While technically related, we do not use the phrase 'radically sick widget' in customer-facing messaging as it confuses our defined architecture. Refer to Source B. Instead, use phrases emphasizing 'guaranteed message delivery' and 'durable data movement' in high-latency environments."
2. The "Strategy Alignment Audit."
Chat Prompt: "Here is a draft abstract for a webinar on AI in manufacturing. [Paste Abstract]. Does this align with the CTO’s latest strategy?"
Agent Response: "Analysis complete. Alignment Score: 7/10. The abstract correctly identifies the market need, but it focuses too heavily on older connectivity concepts. To align with CTO’s Q1 strategy (Source A), you must pivot the focus toward 'enabling operational intelligence' rather than just 'data movement.' See revised suggestion below."
3. The "OT Empathy Check."
Chat Prompt: "Review this proposed feature introduction for our developer blog."
Agent Response: "Warning: This text adopts a 'move fast and break things' tone common in pure IT SaaS. This will alienate our OT persona. Please revise to emphasize reliability, safety protocols, and backward compatibility, ensuring they understand innovation won't disrupt current operations."
6. Fostering a Culture of Positive Change
Implementing tools like the "Navigator" skill is only 20% of the battle. The remaining 80% is cultural. We must foster an environment where using these agents is seen as empowerment, not replacement.
The Individual Challenge: We must all adopt the mindset of "eating the elephant one bite at a time." Don't try to automate your entire job tomorrow. Start by identifying one area of repetitive toil—the thing you hate doing—and build a simple skill to handle the 80% use case.
The Group Challenge: Teams must move from siloed workflows to collaborative encoding. Marketing needs to work with Engineering to ensure the "Onboarding Skill" has the right brand voice and technical specs. We need cross-functional "flywheels" in which the energy spent by one team accelerates the others.
The Management Challenge: Leadership must actively support this transition. This means giving people permission—and time—to learn these new tools.
We need to see things in an entirely different light. We cannot naively demand the same output volume while simultaneously asking people to reinvent how they work. This is the trap.
Instead, we must lead our teams and individuals in recognizing and realizing the immediate effects of a set of small and aligned changes—a transformation happening on small scales. This small-scale transformation leads rapidly to large-scale transformation.
By the time many realize transformation is underway, the pace of innovation has already accelerated. Management must recognize that the initial phase of spinning the flywheel feels slow, but the long-term velocity is worth the investment.
Conclusion
We are at a crossroads. We can either be overwhelmed by the pace of this technological singularity, or we can aggressively pivot to become the force multipliers that lead our customers through it. The choice is ours, and it starts with encoding our expertise today.
If you are exploring how to start small, solve problems with AI, feed results into the next iteration, and let the expertise flywheel spin, read our blog Everybody Can Be an Engineer and How AI Creates Expertise Flywheel.
Bill Sommers
Bill Sommers is a Technical Account Manager at HiveMQ, where he champions customer success by bridging technical expertise with IoT innovation. With a strong background in capacity planning, Kubernetes, cloud-native integration, and microservices, Bill brings extensive experience across diverse domains, including healthcare, financial services, academia, and the public sector. At HiveMQ, he guides customers in leveraging MQTT, HiveMQ, UNS, and Sparkplug to drive digital transformation and Industry 4.0 initiatives. A skilled advocate for customer needs, he ensures seamless technical support, fosters satisfaction, and contributes to the MQTT community through technical insights and code contributions.
