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Lobster and HiveMQ deepen their partnership to accelerate digital transformation projects

Landshut, Germany, March 19 2021

All industries and companies are accelerating their embrace of digital transformation projects to modernize their production processes, customer experiences, and sales engagement strategies. The successful implementation of IoT technologies is often a critical success factor for digital transformation projects. To accelerate customer adoption of IoT technologies, Lobster has announced it will become a reseller of HiveMQ, an enterprise MQTT platform, making it possible for Lobster customers to have a single source of technology for their new digital projects.

Lobster, a producer of software for data and system integration (EDI/EAI), will now offer the HiveMQ MQTT platform, allowing its customers to move MQTT data from IoT devices into the Lobster platform. HiveMQ is an enterprise-ready MQTT broker that provides a secure and reliable solution for bi-directional data movement between IoT devices and enterprise services, such as Lobster.

"Our customers often begin their digital transformation through proof of concept projects with Lobster. More and more of these projects require MQTT data input from connected devices so making HiveMQ available to these customers will make it easier for them to succeed", explains Christian Tabernig, CEO of Lobster.

HiveMQ's technology is often used in fleet management and manufacturing use cases. The MQTT platform makes it possible to integrate the data from vehicles and factory equipment into enterprise IT systems. The Lobster technology allows for the collected data to be made available in a secure and flexible format to any of the targeted back-end systems.

"We are thrilled to deepen our partnership with Lobster so customers can implement IoT technologies more easily", explains Christian Götz, CEO of HiveMQ. "Lobster’s commitment to customer success and customer service makes them a great partner for HiveMQ".

About Lobster

A user-friendly software adapts to the needs of a company – and not vice versa. Lobster has taken this approach since 2002. Promising its customers easy-to-use, state-of-the-art solutions for complex issues, Lobster’s product portfolio includes three integration products and one platform solution: the standardised Lobster_data software for data and system integration, Lobster_pro for digitalisation and automation of business processes, Lobster_pim for seamless product communication and, most recently, the portal Logistics Cloud as a vertical cloud solution for the logistics industry.

Lobster GmbH is using its Europe-wide operations in Germany, Austria, Switzerland, UK, France, the Nordics and the Benelux countries to make digital transformation accessible. The company, headquartered just south of Munich, employs around 150 staff members and currently supplies more than 1,300 national and international companies from a wide range of industries with Lobster software products – a figure which is only set to keep on growing.

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About HiveMQ

HiveMQ helps companies connect devices to the Internet. Our HiveMQ MQTT platform makes it possible to move data from device to cloud in a secure, reliable and scalable manner. Over 130 customers, including many Fortune 500 companies, rely on HiveMQ in production for mission critical use cases such as connected cars, transportation, logistics, Industry 4.0 and connected IoT products.

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