Build, Integrate, and Grow: Announcing the New HiveMQ Partner Network

As organizations strive toward real-time data intelligence and AI-driven operations, the ability to securely connect, contextualize, analyze, and act on operational data at a massive scale has never been more critical. However, breaking down industrial data silos and navigating the complexities of enterprise IoT is not a solo journey.

To transform ambitious digital strategies into operational reality, customers rely on the architecture expertise of System Integrators (SIs), the strategic procurement power of Value-Added Resellers (VARs), and the innovative technology solutions of Independent Software Vendors (ISVs) and Cloud Service Providers (CSPs).

Today, we are thrilled to announce the official launch of the HiveMQ Partner Network (HPN) to work with the ecosystem more closely to meet our customers’ needs.

This comprehensive, global program is designed to equip HiveMQ partners with the enablement, technical resources, and financial incentives required to scale their IoT practices and capture enterprise revenue. We are moving beyond transactional engagements to forge deeply integrated, value-based alliances.

" As a leader in modern industrial IoT and Industrial OT architectures, our partnership with HiveMQ helps us continue delivering enterprise-grade solutions for our clients. The HiveMQ Partner Network provides valuable enablement, margin protection, and co-sell support that supports our ability to scale innovative solutions and drive meaningful outcomes for manufacturers."

— Remus Pop, Partner, Concept Reply US

"Scaling industrial AI requires more than technology. It requires a strong ecosystem and the right data foundation. Together with HiveMQ, Orange Business enables enterprises to build a resilient, real-time data backbone that connects OT and IT environments seamlessly, allowing them to accelerate digital transformation and unlock new value from their operational data.”

— Sam Weiss, Head of Smart Industries-Europe, Orange Business

HPN is Built on Three Pillars

The HiveMQ Partner Network represents a strategic evolution designed to act as a true force multiplier for partners. We built this program from the ground up on three pillars:

1. Predictable Engagement: Clear standards and aligned execution. We commit to consistent communication and reliable, advisory-first support processes that keep partner sales cycles moving forward.

2. Protected Investment: Margin protection and program exclusivity. Our robust 90-day deal registration policies and strict Rules of Engagement are engineered to shield partner investments and eliminate channel conflict.

3. Scalable Co-Sell: Aligned enterprise sales motions. We invest heavily in your technical and commercial success, offering priority co-sell engagement with our sales teams to accelerate customer opportunities.

Where Partners Build the Future of Industrial AI

The HPN is highly tailored to support partner specific go-to-market motions:

• System Integrators (SIs) & GSIs: Command multi-year digital transformation initiatives. With our Advisory-First Support, HiveMQ acts as an extension of the team to deliver technical validation and to ensure a successful implementation. Partners own the deployment, the customer relationship, and earn professional services margins, while HiveMQ provides the critical validation needed to guarantee delivery excellence.

• Value-Added Resellers (VARs): Drive high-velocity enterprise revenue. Purchase HiveMQ subscriptions at a strategic discount and resell them directly to customers. Capitalize on streamlined procurement workflows through AWS (future) and Azure cloud marketplaces, and secure profitability with guaranteed margin protection on sourced deals.

• Technology Partners & ISVs: Innovate, embed and integrate our enterprise-grade MQTT broker directly into platforms to forge enhanced, joint go-to-market solutions that rapidly expand market reach.

A Tiered Ecosystem That Rewards Performance

The HPN recognizes commitment, rewards capability, and maximizes performance. We have structured the program into three straightforward, progression-based tiers:

• Authorized (Core Foundation): Launch the HiveMQ journey. Gain immediate access to essential sales assets, foundational training, and our Deal Registration program to lock in margins for early opportunities.

• Premier (Demonstrated Commitment): Authorized + the following benefits.  Accelerate growth. Unlock priority co-sell engagement, access valuable Not-for-Resale (NFR) licenses, and leverage Market Development Funds (MDF) to co-fund lead generation campaigns.

• Elite (Strategic Alignment): Premier + the following benefits.  Secure executive sponsorship, influence our product roadmap, collaborate with a dedicated Strategic Partner Manager (SPM), and receive top priority for joint marketing initiatives.

Enablement Built for Execution

When you join the HiveMQ Partner Network, you arm your team with a powerful arsenal of resources. Through HiveMQ University and Partner Portal, your team can access comprehensive enablement tracks covering commercial sales strategy, advanced technical pre-sales architecture, and deployment best practices.

HPN is Built for Leadership

We are fully committed to helping partners guide customers from foundational data streaming to advanced data intelligence and AI-powered operations. Together, we can help enterprises turn their operational data into a massive competitive advantage.

Are you ready to build the future of industrial AI?

• New to HiveMQ? Apply to become a partner today and start unlocking your growth potential.

• Already an HPN Partner? Log into the Partner Portal to access our brand-new sales assets, review the updated program guides, and register an opportunity to secure your margin protection!