August 1, 2019

Dirk Pfefferle is new Head of Sales

The experienced sales manager will work to expand the sales activities of the IoT startup

Landshut, Germany, August 1, 2019

Dirk Pfefferle has joined the management team of the successful IoT startup HiveMQ starting August 1, 2019. As a Head of Sales and a member of the Executive Board, the experienced manager will continue to expand the sales strategy and activities of the fast-growing IoT startup.

Based in Landshut, Germany, HiveMQ develops infrastructure software for the Internet of Things (IoT). HiveMQ’s enterprise platform makes it possible for companies to move data between a connected device and the cloud in a fast, reliable and secure manner. Its customers include major German automotive companies that use HiveMQ to build their connected car platforms, car sharing services and in the manufacturing process. The company has over 130 customers world-wide that have deployed production applications based on HiveMQ.

Dirk Pfefferle has more than 20 years of experience in the IT industry. During this time he has held various international management positions with well-known companies. Most recently he was Area Vice President Central and Eastern Europe and Managing Director of Citrix Systems Germany GmbH. Here he focused on, among other things, the transformation of the software license business towards the cloud.

At EMC Germany, Dirk Pfefferle was Area Manager Enterprise and member of the board responsible for the enterprise business in Germany. He and his management team transformed the classic hardware business into a mix of hardware and software and won numerous managed service projects. He was co-managing director of Verizon Germany and also served as Area Vice President for Verizon’s business in Germany, Austria and Eastern Europe.

Dirk Pfefferle has a broad network in industry, politics, young companies and private equity. He is active in the “Münchner Kreis”, the leading independent platform providing orientation for decision makers in the digital world as well as in the International Economic Senate (IWS). As the founder of the “Digitalization Summit”, he drives dialogue among SMEs on innovation and future topics. For many years he has been mentoring young entrepreneurs free of charge in building up their business models.

The native of Mannheim is looking forward to his “new start” at HiveMQ: “I was immediately enthusiastic about the technology. The openness and agility in the company and the team spirit have convinced me. I believe in the power of German companies in the international IoT environment. That’s why I’ve decided to actively shape the future of HiveMQ and will work hard to make HiveMQ the de facto standard in IoT communications.

We are excited to have Dirk Pfefferle to join the HiveMQ team,” explains Christian Goetz, CEO of HiveMQ. “His extensive experience in sales leadership will help propel the growth of our company. Having someone like Dirk with his extensive B2B background joining the HiveMQ Leadership Team is a great endorsement on what HiveMQ has accomplished and will accomplish in the future. Together with Dirk, we aim to accelerate the already existing growth of HiveMQ to the next level and empower more companies to connect their IoT devices.

Contact Dirk:      

About HiveMQ

HiveMQ helps companies connect devices to the Internet. Our HiveMQ MQTT platform makes it possible to move data from device to cloud in a secure, reliable and scalable manner. Over 130 customers, including many Fortune 500 companies, rely on HiveMQ in production for mission critical use cases like connected cars, transportation, logistics, Industry 4.0 and connected IoT products. Visit for more details.

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